During one of the early commercial breaks during the 2024 Super Bowl, Come Near aired its ad featuring scenes of people of all sorts washing someone’s feet in emulation of Jesus. But many felt the ad completely missed the Biblical point.
The ad was to highlight HeGetsUs.com, a campaign meant to “remind everyone, including ourselves, that Jesus’ teachings are a warm embrace, not a cold shoulder,” the group’s website reads.
The ad shows a total of twelve scenes of one individual washing another’s feet. Most appear to be white people doing the washing. None feature a minority …